5 reasons every yoga teacher needs a website
What should you have on your website?
A WEBSITE MAKES YOU VISIBLE ONLINE
Like most part-time or full-time yoga teachers these days are on some kind of social media, most likely Instagram. Which is great and all, but I still think a website is necessary if you really want to grow your brand and income.
Even though social media is a huge way of communication and information-gathering, Google still reigns supreme when someone wants information on something (or someone!)
And unfortunately, social media posts do not show up in Google searches. Yes, links to your account profiles could show up, but not individual posts themselves.
Which is why a website is so handy to have...it’s a one-stop-shop for people to learn more about you, view your class schedule, and stay informed on important updates without having to scroll through tons of social media posts.
Plus, without a website, you’re missing out on connecting with all those people who are typing “yoga teacher near me” or “yoga teacher in Bengaluru” into their Google search bar.
And you’ll avoid that sad situation of moving studios and your past students not being able to find you. Your website will give you an easy place to keep students informed on your whereabouts so they can keep practicing with you.
So yes, keep your thriving Instagram account, it’s a great way to build those connections and showcase your skills. But I challenge you to think of your website as the main digital hub of your personal brand that is the go-to resource for your students to stay connected with you.
A WEBSITE BUILDS CREDIBILITY AND TRUST
Bottom line...a beautiful + effective website skyrockets my level of trust in a business or brand.
I know it takes time and money to build a website, so when I come across a yoga teacher with a great site, I know they take their craft seriously. In other words, they’re committed to their practice and their students.
Also, just the level of professionalism a website gives makes me 10x more likely to engage with a brand. Because I only want to spend my hard-earned cash on people who are professional, friendly, and will get me the results I want.
And a website is the perfect tool to convince a potential new student that you’ll give them just that.
A WEBSITE ALLOWS YOU TO SHARE HELPFUL CONTENT THAT WILL BUILD TRUST + CONNECTION WITH YOUR STUDENTS
One of the greatest things about a website is you can share things about yourself and your own personal yoga journey that may not be typically mentioned in a class setting.
By having a blog, or sharing videos from your Youtube channel, you’re giving your students the chance to learn more about you, your expertise, and the ways you can help them.
Sharing helpful content is one of the greatest ways to establish yourself as an expert in your field, and it increases that know, like, and trust factor that is oh-so important when establishing yourself as a personal brand or business.
A WEBSITE CAN COLLECT EMAIL ADDRESSES
Now it can’t be overstated how important an email list can be in increasing your student engagement and income.
By having an email opt-in on your website you’re giving your students the opportunity to stay connected with you in the most intimate way, their inbox!
Let’s face it...due to the almighty algorithms on social media, lots of your posts probably won’t be seen by all your followers. And unfortunately, there’s not much we can do about that.
But by sending them an email announcing your upcoming workshop or retreat, you can be sure that they’ll see it!
Seriously, don’t underestimate how necessary an email list is in packing your classes and selling out your retreats and workshops.
A WEBSITE GIVES YOU A PLATFORM TO PROMOTE OTHER OFFERINGS
Once you’ve established yourself a little, you might get the bug to change things up beyond teaching classes in a few different studios in your community. Think workshops, private sessions, retreats, special events, online classes, and even partnerships.
With a website, you’ve already got the platform to put those things out into the world!
Again, think of your website as the one-stop-shop for all things related to your teaching practice.
And if you’re yoga teaching journey leads you down the more digital route of teaching online or hosting different retreats, you’re definitely going to need a website to connect with those potential students who aren’t directly in your community.
Your website will allow you to expand your reach (and therefore, your income!).
Okay, now that I’ve hopefully convinced you why a website can be a game-changer for your teaching career, I’m going to walk you through what you need to put on it!
What every yoga teacher needs on their website?
PICTURES OF YOUR WORK!
Trust me, there isn’t much else that builds trust in personal brand more than good photos of you doing what you do best...teaching and practicing yoga!
A BRAND BIO/TAGLINE
I feel like I preach about this all the time but that’s because it’s so important! Outlining who you are + what you do + who you serve is website strategy 101.
Get this, you have less than 5 seconds to make your first impression with your website. And ideally, after that 5 seconds, your website visitors already have a pretty good idea if you’re able to help solve their problem.
This one seems pretty obvious so I won’t spend much time on it, but you need to have your weekly class schedule easily accessed within one click on your site.
Most of your site visitors will probably want to know where and when they can practice with you so give the people what they want!
What do I mean by social proof? Think testimonials from past clients, logo stripe with publications you’ve been featured it, brands you’ve worked with etc…
Again, people want to know they can trust you! Don’t miss the opportunity of cultivating major trust in you and your brand by missing this important step.
And what if you’re brand new to business and don’t have any testimonials yet? Find a couple friends and offer your services at a very discounted rate or for free in exchange for a testimonial. It’s a win-win for both of you!
Okay that was a long one! But I hope it was super helpful for you 😊
And if I’ve convinced you it’s time to get a website but you have no idea how to go about it, why not schedule a free consult call with me to chat about your options?